BE THE ATHLETE NO ONE SAW COMING

Every time a promising young qb comes through the ranks, the media erroneously calls them the "next Tom Brady". A COMPARISON THAT BECOMES A BURDEN. At Under Armour we believe that following greatness is a waste of hard work. forging your own path is the only way to get anywhere worth going. you can become the athlete no one anticipated. All it takes its guts and the tenacity to ignore the naysayers.

PARTNERS: SLAP GLOBAL & TOOL OF NORTH AMERICA
2023 Cannes Lion: Entertainment for Sports - Bronze 
2023 American Advertising Federation National Silver Addy Award – Internet Commercial Campaign
2023 Webby Award – Advertising, Media & PR: Branded Content – Fashion, Beauty & Lifestyle

:60 BROADCAST SPOT

:30 BROADCAST SPOT

JoEL EMBIID SOCIAL EXTENSION

JORDAN THOMPSON SOCIAL EXTENSION

TOM BRADY x HUSAN LONGSTREET SOCIAL ACTIVATION

MUNICH TAKEOVER FOR BUCS GAME

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